Case · SEO
Category content that answers the question, measured daily.
Nomadfire sells kamados and outdoor cooking gear. The job was organic visibility on the head terms, with content per category and positions measured on the real search results.
ClientNomadfire, nomadfire.shop
ScopeCategory content, rank tracking, technical SEO
LanguagesNL
Since[year]
Situation
Good products, invisible categories.
The category pages were product grids without text. Search Console showed averages that did not match what a customer saw.
Approach
A dossier per category, a target URL per keyword.
We built a keyword dossier per category, wrote content that answers the intent above the filters, and set a target URL for every head term with a daily measurement on the real results page.
[screenshot: admin]
[screenshot: storefront detail]
Result
Positions you can trace to the work that did it.
Every category has content and a measured position per keyword. A change in position is traceable to the content or link that caused it.